Munich Jewellery Week is an independent initiative that supports, communicates and promotes citywide jewellery exhibitions taking place during the week of the annual Handwerk & Design expo, and its historic jewellery exhibitions: Meister der Moderne, Schmuck and Talente.
Over the past decade, the gradual and organic expansion of the independent city exhibitions surrounding these events boomed to a remarkable 80+ initiatives, establishing a self-ruled dynamic community of local and international artists. This phenomenon is unique, and plays a pacemaking role in the contemporary jewellery field: hundreds of makers, students, educators and collectors come from all over the world to be inspired by this diverse programme that ranges from artist-run exhibitions, book launches and lectures to performances, mobile presentations and parties.
The title Munich Jewellery Week was coined in 2015 by Current Obsession to give a name to this extraordinary collective effort, and associate it to other professional fashion and design weeks around the world. The aim remains to represent the multitude of these impressive independent events as a whole, to give them a recognisable visual identity and to offer clear information to new participants, press and international visitors. Essential communication outlets, website www.munichjewelleryweek.com and social media profiles were created.
Additionally, MJW offers offline and local promotion: a citywide MJW Map of all events, a series of corresponding numbered street signs and continuous contact with press and visitors. Sold together in dozens of locations around Munich, MJW Map and CO Paper offer exclusive editorial content dedicated to events surrounding The Week.
All these services together create a buzz in the city, attract a wider public, and amount to a greater impact both locally and internationally while supporting the ambitions of artists worldwide.